I started my design career young. Paint-by-numbers was my canvas of choice, but, the real masterpieces were on the walls at home (props to my parents). Fast-forward 20 or so years with degrees in Communication Design and Exhibition Design, and I landed my first role at Revlon as a visual merchandising designer, creating structures and graphics for physical spaces. It was here that I first stepped into the world of professional branding and advertising, sharpening my creative skills like Eitri in "Avengers: Infinity War" forging Thor’s almighty axe-hammer (but for campaigns instead). Along the way, I completed another degree in Art History, cuz, I'm obsessed. 

 

Think of me as a one-person agency vs a one-trick pony. While my primary focus has been in retail and luxury, my knack for visual storytelling and sleek, modern aesthetic have opened doors across a wide range of industries, from food to finance. I’ve designed or directed creative for big brands and small startups alike, including LVMH, Disney Publishing, SHAPE Magazine, J.P. Morgan and most recently Walmart, where I helped the Sam's Club brand achieve a more polished presence. 

 

I approach my work with relentless discipline and lead with empathy, making experiences as smooth for audiences as it is for the teams bringing them to life. I’m endlessly inspired by art, travel, and culture and I believe the best work happens when diverse perspectives come together, curiosity brings unexpected solutions, and creativity sparks human connection that makes brands unforgettable.

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Let's go.