Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
CND ALLURING TRILOGY
Project
NEW Product Launch
Role
Senior Lead, Design & CPG
Credits
Giovanni Gutierrez (Photography), Holli Kingsbury, A+ Productions (Styling), Ailene Vega (Design), Logan Meckley (Digital Design)
As part of CND’s rebrand introducing a refreshed logo and packaging, I designed and launched Vinylux Alluring Trilogy, a new collection of special-effect glitter, pearl, and matte top coats.
With a limited launch budget, I turned constraint into concept, using cut paper in crisp, linear forms as a subtle nod to the straight motion of applying polish, while highlighting the collection’s distinctive effects with simple but striking futuristic visuals. I created packaging that showcased the finishes through texture and detail, turning the product itself into part of the design story.
Final assets from the shoot were used across print, web, and social.
