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CND CARE PENS
PROJECT
Packaging Design & Launch
ROLE
Senior Lead, Design & CPG
Credits
Giovanni Gutierrez (Photography), Ailene Vega (Design), Holli Kingsbury, A+ Productions (Styling)
Award-winning CND SolarOil and CND RescueRXx have been a favorite among beauty and nail enthusiasts for over 30 years, harnessing the power of keratin protein and moisturizing jojoba oil for conditioning and repair.
I designed and launched CND’s innovative Care Pens, a first-of-their-kind product made for convenient, on-the-go nail and cuticle care. I handled all aspects of the creative process, from hands-on packaging and POP display design to photoshoot ideation, photography, mechanicals, print production, and prototype sampling. Working closely with marketing to choose the final leak-proof dispenser, I helped ensure a seamless production process and a successful go-to-market launch.
