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CND CHIC SHOCK
PROJECT
Spring 2018 Global Campaign
ROLE
Senior Lead, Design & CPG
Credits
Michelle Rodriguez Bowes (VP, Marketing), Ailene Vega (Design), Logan Meckley (Digital Design), Fish Bowl Studios (Video)
Acquired by Revlon in 2013, CND revolutionized the nail care industry with the invention of Shellac, the world’s first gel polish. By 2017, it was time for a makeover.
I led hands-on rebrand efforts, designing a modernized identity system for CND across all print and packaging, including publication ads and campaign artwork for displays and specialty boxed sets. The rebrand enhanced CND's aesthetic presence and secured a more competitive position within the premium-level B2B and B2C global beauty markets.
The Chic Shock Collection: Mix, match, mismatch—new, candy cool shades.
