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CND PRODUCT PHOTOGRAPHY
Project
Product Launches & Social Content
Role
On-set Art Director
Credits
Giovanni Gutierrez (Photography), Holli Kingsbury, A+ Productions (Styling), Ailene Vega (Design), Logan Meckley (Digital Design)
I led on-set art direction for CND Shellac, CND Vinylux, and CND Creative Play collections and product launches, navigating tight budget constraints and limited resources to deliver refreshed, impactful visuals. This included collaboration with the on-set stylist to integrate trending jewelry styles that complemented and enhanced the product colors, textures, and shine, elevating the overall aesthetic. The resulting photos not only highlighted CND's rebrand and updated packaging but also reinforced its premium identity and clean, modernized image. Content was developed for use across print, digital, and social media platforms.
