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CND WILD EARTH
Project
Fall 2018 Global Campaign
Role
Senior Lead, Design & CPG
Credits
Michelle Rodriguez Bowes (VP Marketing), Ailene Vega (Design), Logan Meckley (Digital Design), Fish Bowl Studios (Video)
Acquired by Revlon in 2013, CND revolutionized the nail care industry with the invention of Shellac, the world’s first gel polish. By 2017, it was time for a makeover. I led hands-on rebrand efforts, designing a modernized identity system for CND across all print and packaging, including publication ads and campaign artwork for displays and specialty boxed sets. I also edited the ad copy.
The rebrand enhanced CND's aesthetic presence and secured a more competitive position within the premium-level B2B and B2C global beauty markets.
The Wild Earth Collection: Celebrate the beauty of nature in new, earthy shades.
