CND PACKAGING REBRAND

As the foundation of CND’s brand revamp and market repositioning, I recreated all nail color and nail treatment packaging and displays.

I designed a sleek system that first considered how the brand’s Shellac and Vinylux lines would appear together in both retail and B2B environments, then developed variations for the nail care products to create a core brand system across all CND packaging. Special attention was given to print processes, paper durability, premium finishes, and effects, particularly for seasonal campaigns and special collections.