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CREATIVE PLAY COLOR ACTIVATOR
Project
Product Launch
Role
Ideation + Art Direction
Credits
Giovanni Gutierrez (Photography), Holli Kingsbury, A+ Productions (Prop Styling), Ailene Vega, (Design), Logan Meckley (Digital Design)
Creative Play catered to a younger, more playful audience, setting itself apart from its sister brands, Shellac and Vinylux, with its bold, vibrant energy. When tasked with launching Creative Play's Color Activator base coat, I embraced the brand’s lively personality to craft content that truly stood out.
Drawing inspiration from the whimsical world of Pop Art, I developed a visual narrative that celebrated the product's unique color-brightening effect. Images were infused with bold, eye-catching colors, dynamic patterns, and playful motion graphics that brought the story to life. The assets were carefully designed to capture attention and drive engagement across digital and social media platforms.
