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CREATIVE PLAY GLOBETROTTER
Project
2019 Spring | Summer Campaign
Role
On-set Art Direction
Credits
Giovanni Gutierrez (Photographer), Holli Kingsbury, A+ Productions (Prop Stylist), Ailene Vega, (Senior Designer), Logan Meckley (Digital Designer)
Creative Play by CND targeted a younger, bolder audience than its sister brands Shellac and Vinylux, exploring vibrant colors and trend-setting nail designs. The Globetrotter collection drew inspiration from a fearless curiosity, an adventurous spirit, and a passion for travel.
I art directed photoshoot creative from concept to completion, creating eye-catching snapshots to express the character of the brand and collection for usage across print and social. I worked closely with the copywriter to develop title and shade names to complete the campaign story.
