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KIEHL'S SOCIAL CONCEPTS
Project
Social Campaign (Pitch Only)
Role
Consultant
Agency
Air Paris
Bliss in a bottle. Immerse yourself in the calming world of calendula flowers and refreshing herbal ingredients. Soothe. Moisturize. Balance. Restore. Welcome to your new daily ritual.
In collaboration with Air Paris agency in New York, I developed social media pitch concepts and visual stories for Kiehl's calendula skincare. Rooted in the brand's signature apothecary aesthetic and the soothing essence of floral extracts, a serene, spa-like ambiance was created to enhance the calming ritual of daily self-care. The ideation process encompassed Instagram stories, static posts, GIF animations, and storyboards for both long and short-form videos. These featured immersive visuals designed to replicate the experience of feeling, hearing, and seeing the products and their key benefits as authentically as possible, bridging the gap between real life and the screen.
