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BLUE NILE HOLIDAY
PROJECT
Holiday Campaign
ROLE
Senior Art Director
Credits
Kari Pearson (Creative Direction), Stephanie Tucker (Senior Design), Tessa Neimer (Production Design), Virginia Bunker (Content Direction), Nathaniel Hoe (Copy), Brian Weiss (Product Photography), Christopher Harrell (Video), John Birdseye (Retouching)
The season shimmers with celebration and the warmth of loved ones. Raise a glass to laughter, joy, and a collection of sparkling gifts designed to make every moment unforgettable.
I led ideation, art direction, and design for Blue Nile’s holiday campaign celebrating the spirit of gathering. I styled on-set tabletop jewelry, guided model casting and music curation, and managed both pre- and post-production. Personal touches like crystal, tableware, and wrapped gifts added gemstone-like color and texture, while a mix of soft and hard lighting brought depth and contrast to the story.
