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BLUE NILE VALENTINE'S DAY
PROJECT
Valentine's Day Campaign
ROLE
Senior Art Director
Credits
Kari Pearson (Creative Direction), Stephanie Tucker (Senior Design), Tessa Neimer (Production Design), Virginia Bunker (Content Direction), Nathaniel Hoe (Copy), Elizabeth Rudge (On-Figure Photography), Brian Weiss (Product Photography), Christopher Harrell (Video), John Birdseye (Retouching)
I directed art, design, and tabletop jewelry styling, guided model casting, and oversaw the complete production cycle, from planning through final retouching.
To create a visually rich experience under a scrappy budget, I crafted a color story rooted in joy, independence, and self-love, combining a soft pink palette, delicate rose petals, and vibrant splashes of red. In the absence of a campaign video, I led the design team to produce GIF animations from photoshoot stills to extend the visual story across social in a way that felt dynamic and engaging.
