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THE LYCRA COMPANY
Project
B2B Swatchbook + Data Visualization
Role
Consultant
Credits
Ashlene Nand (Marketing Director)
Based on Invista's consumer trend research, I designed a fabric swatchbook for the B2B market introducing the latest technologies in activewear fabrics and performance apparel for Lycra, Thermolite, and Coolmax brands. I translated the research into data visualizations that showcased shifting consumer preferences and presented the insights in a format that was easy to grasp at a glance.
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