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SUNGLASS HUT
Project
2011 Holiday Ad
Role
Consultant
Agency
Moon Communications, U.S.
As a consultant at Moon, I partnered with account leads to provide tactical solutions and design of Sunglass Hut’s 2011 holiday print campaign, including the "Put Them On" call-to-action lockup.
Ads and in-store signage featured trendsetting actress Rachel Bilson as the brand’s ambassador of style while generating excitement for the holiday season. Designed visuals targeted fashion-forward consumers and showcased Sunglass Hut’s holiday selection of must-have eyewear.
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