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DETAILS BY BECKI OWENS
Project
Landing Page & Onsite Banners
Role
Associate Creative Director
Credits
Joey Alaniz (Design), Jen Frazier (Design)
Exclusively at Sam’s Club, Details by Becki Owens is a contemporary collection designed to upgrade homes into stylish and inviting spaces for gathering.
Becki's team wanted to differentiate their presence beyond the typical all-blue Sam’s Club look, but still needed to align with core brand guidelines and required templates. I developed a design system that incorporated select elements of Sam’s Club’s branding to maintain cohesion, but allowed the modern essence of Becki Owens' SoCal roots to shine through. The result earned high praise from both the Sam’s Club and Becki Owens teams for its clean style and flexible framework designed for easy application on future collection launches.
