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MEMBER'S MARK
Project
Digital Campaign/Activation
Role
Associate Creative Director
Credits
Credits: Brand Love Lab (Agency), Jonathan Stiers (Chief Creative Officer), Julia Chen (Art Director/Designer), Peter Stamenoff (Senior Designer)
As Sam’s Club’s premium private label, Member's Mark delivers exclusive, high-quality products at exceptional value. Your every day, elevated.
I led in-house creative for the onsite experience and campaign launch during a brand refresh, shaping the Member’s Mark story around a life well lived. Through intentional design and best in class photography, the brand’s dedication to superior ingredients, quality, and craftsmanship were brought to life, enhancing brand perception and creating a stronger connection with customers. I collaborated closely with leadership and dev team to ensure creative was executed seamlessly from prototype to launch.
