Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
BELIEVE THE HYPE
Project
Spring '21 Social Acquisition Campaign
Role
Senior Art Director
Credits
Daisy Ma (Creative Direction), Taylor Fulwiler (Design), Monica Rettke (Content Direction), Jessica Kenny (Copy), Prisma (Video)
To attract a younger audience that questioned both the relevance and value of a Sam’s Club membership, we developed a social-led campaign built around authentic member voices, using real ratings and reviews to showcase the products, perks, and discoveries people genuinely loved. The result was a relatable acquisition campaign that turned social proof into cultural relevance and gave audiences a reason to join.
I directed our agency partner on voiceover, video, and motion, overseeing both in-house design and external production for Facebook and Instagram as well as paid search, display and native ads, open mail banners, email, SEM, and A/B signup landing pages. Influencer partnerships featured @thegeelife, @bemyguestwithdenise, and @thetattooedhusband.
