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BELIEVE THE HYPE
Project
Spring '21 Social Acquisitions Campaign
Role
Senior Art Director
Credits
Daisy Ma (Creative Direction), Taylor Fulwiler (Design), Monica Rettke (Content Direction), Jessica Kenny (Copy), Prisma (Video)
The idea behind this Performance Marketing campaign was simple: let our current members do the talking. Using real reviews and a mix of UGC and brand photography, a talk-bubble design highlighted authentic quotes alongside crave-worthy food shots made to stop the scroll. 'Believe the Hype' emphasized three core pillars: Quality, Convenience, and Value, and extended into influencer partnerships featuring Sam’s Club hauls with @thegeelife, @bemyguestwithdenise, and @thetattooedhusband.
I guided our agency partner on voiceover casting, video flow, and motion, overseeing both in-house design and external production of assets for Facebook and Instagram as well as paid search, display and native ads, open mail banners, email, SEM, and A/B signup landing pages.
