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APPLE + SAM'S CLUB
Project
Apple Product Releases
Role
Associate Creative Director
Credits
Julia Chen (Art Director/Designer)
Sam's Club partners with Apple each year to launch their latest cutting-edge products, playing a crucial role in reinforcing Sam’s Club as a premier destination for on-trend tech and the latest consumer electronics.
I directed the design and execution of yearly pre-order and launch assets for Apple’s flagship products, including iPhones, iPads, Watch Series, and AirPods. The partnership required managing a delicate balance between Apple’s strict brand guidelines and Sam’s Club’s own rigorous design systems. Both brand identities were integrated harmoniously to create a unified, balanced experience.
