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AT&T

Role

Creative Director

Project

AT&T Email Activations

Credits:

Charles Urich (Art Director) Anthony Macchia (Design), Courtney Lichtenberger (Copy), Photography (Jenna Fernandez @jennalynnphotog)

Led creative direction for AT&T’s NBA Dunk Bus activation email campaign, translating the live fan experience into a dynamic digital touchpoint that drove excitement, participation, and brand engagement. Designed to support AT&T’s experiential NBA partnership, the campaign promoted immersive events in Los Angeles and Chicago featuring interactive dunk challenges, NBA 2K gameplay, player appearances, and exclusive giveaways.

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