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SAM'S CLUB FINANCIAL SERVICES
PROJECT
360° Branded Communications
ROLE
Associate Creative Director
Credits
Michelle Lee (Copy & Content Direction), Synchrony Bank (Agency Partner)
I oversaw all creative for Sam’s Club Mastercard and private-label credit cards, guiding the agency partner on designing content that aligned with Sam’s Club’s core branding and strict visual system.
A key part of my role was managing the Welcome/EMOB (Early Month on Book) campaign targeting the first 90 days with the aim to simplify the onboarding process, engage new cardholders, and encourage loyalty. EMOB messaging holds the potential to lead to higher balances after the first statement cycle, with long-term engagement boosting customer value by up to three times and helping reach sustained program growth.
