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J.P. MORGAN
Project
B2B Market Campaigns
Role
Art Director
Contributors
Trevor Foley (Marketing), Lynn Kohn (Proofreading)
I designed regional and global direct response campaigns for B2B institutional trading clients within the Corporate and Investment Bank (CIB) division, driving adoption and usage of Global Equities and FX products. While some projects called for custom data visualizations to clarify complex information and product how-to's, every project required strict adherence to the J.P. Morgan enterprise design system to ensure consistency and alignment across all branded content.
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